Meet the Worthy Team!

  • Ashlee, Founder and CEO of Worthy, smiling and standing behind a table with Worthy products displayed and a window behind her.

    Ashlee Steinhauer - Founder & CEO

    Hi, I'm Ashlee, founder of Worthy Jams. As a small business owner, my role at Worthy encompasses many things! I am at the helm of the day-to-day operations and oversee everything from ingredient ordering to store orders. My favourite part of my job is the diversity of daily tasks. Some days I am at my computer all day, some days I am talking to store owners and distributors, and other days find me standing in my steel-toed boots filling jars with hot jam! Being a small packaged food company is not what I expected, but the work is ever-evolving, diverse, and exciting.

  • Marketing manager Krysten smiling and standing in a sunflower field.

    Krysten Loiselle - Marketing Manager

    Hey! My name is Krysten, and I am the Marketing Manager for Worthy Jams. I am also a full-time student at Mount Royal University, majoring in Information Design with two minors; one in marketing and the other in computer science. My role within Worthy varies greatly, which keeps me on my toes, as every day is something new. The majority of my day-to-day tasks include but are not limited to curating social media content, designing new and existing marketing material, Search Engine Optimization (SEO), Customer Relationship Management (CRM), discovering new retail spaces, and organizing marketing campaigns and promotions. Worthy has allowed me to see the beauty in not only creating amazing products, but has also shown me the beauty in being your authentic self. Worthy is a company that exudes what it means to be genuine, while being transparent in the backstory about overcoming addiction. We at Worthy don’t just sell jams; we tell stories about hope and personal achievement.

  • Olivia, Business Management Intern for Worthy, smiling and wearing a brown blazer while standing against a white background.

    Olivia Pratt - Business Management Intern

    Hello! My name is Olivia, and I am the Business Management Intern for Worthy Jams. Along
    with being a part of the Worthy team, I attend Haskayne School of Business at the University of
    Calgary where I am working towards my Bachelor of Commerce degree. During my time at Worthy, I will be working within various aspects of the company, with a focus on sales and operations. I have a passion for small businesses with powerful messages (especially when there is jam involved!), so I am very grateful to be part of the Worthy journey.

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