Meet the Worthy Team!

  • Ashlee, Founder and CEO of Worthy, smiling while standing behind a table with Worthy products displayed all around her.

    Ashlee Steinhauer - Founder & CEO

    Hi, I'm Ashlee, founder of Worthy Jams. As a small business owner, my role at Worthy encompasses many things! I am at the helm of the day-to-day operations and oversee everything from ingredient ordering to store orders. My favourite part of my job is the diversity of daily tasks. Some days I am at my computer all day, some days I am talking to store owners and distributors, and other days find me standing in my steel-toed boots filling jars with hot jam! Being a small packaged food company is not what I expected, but the work is ever-evolving, diverse, and exciting.

  • Abby Woitas - Marketing Manager

    Hi! My name is Abby, and I am the Marketing Manager for Worthy Jams. I am a full-time student in my final year at Mount Royal University, majoring in Marketing with a minor in Innovation and Entrepreneurship. At Worthy, I am responsible for creating and publishing all of the content on our social media accounts, Customer Relationship Management (CRM), looking for new retailers, designing marketing campaigns and material, and on-site sales. Working for Worthy provides me with a creative outlet to showcase and better my design skills and test new innovative ways. It has also connected me with many customers that are proud of the product and inspired by its story. This shows the value of chasing your passion and how many people it can touch. As a marketer, my job is to tell stories. Because of that, I strive to continue spreading messages of hope and resilience, ensuring that everyone I connect with knows they are Worthy.